October 21, 2014
When we look at someone, do we see all of who they are?
This is the question the U.S. Department of Labor’s new PSA “Who I Am” was created to address. “Who I Am” features nine people with disabilities who, with the notable exception of R.J. Mitte (featured in television’s Breaking Bad), are not actors. Not defined solely by their disability, each of these individuals is the sum of their many life roles – which includes working in jobs they love.
Given that nearly one in five Americans has a disability – many of which are not apparent–nearly all of us will be affected by disability at some point in our lifetime. Anyone may acquire a disability through accident, injury or aging and many people have a parent, spouse, relative, neighbor or friend with a disability. This inspiring PSA will resonate with your viewers, particularly those who may have a hidden disability or know family or friends who do.
“Who I Am” reminds us to see one another for who we are and what we can contribute. Employers and others watching the PSA will recognize the value of the diverse attributes, skills and talents that people with disabilities can bring to the workplace. The PSA will empower those with disabilities – especially those with non-apparent disabilities – to bring their whole selves to everything they do – including their work.
“Who I Am” is the third in a series of PSAs from The Campaign for Disability Employment (CDE), a collaborative effort of the U.S. Department of Labor’s Office of Disability Employment Policy and leading business and disability organizations promoting employment opportunities for people with disabilities.