April 20, 2015
No one needs to point out that the current business climate is in a state of flux and transformation. To thrive requires a good measure of agility, responsiveness, continuous innovation and dynamic resiliency. These qualities are the by-products of broadly diverse perspectives, skills, and approaches combined with the conditions that foster their inclusion. Fortuitously, emerging technologies and associated practices make it viable to move beyond mass design – in policy, communication, product development, service, marketing, training and other business practices – and make special the norm. If we proactively design for diversity we not only comply with legislative requirements for accessibility but we also reap the benefits of flexibility, adaptability and a spectrum of possible approaches, to thrive in a quickly evolving business climate.
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